Last updated: 14 September 2026
Natural Gems Belgium respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how Natural Gems Belgium collects, uses, stores and shares personal data when you visit naturalgemsbelgium.com, use our services, create or use a customer account, make a purchase, subscribe to communications or otherwise interact with us.
For the purposes of this Privacy Policy, “Natural Gems Belgium”, “we”, “us” and “our” refer to Natural Gems Belgium. “You” and “your” refer to visitors, customers and other individuals whose personal data we process.
WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?
Natural Gems Belgium is the data controller responsible for the processing of personal data described in this Privacy Policy.
Natural Gems Belgium
Elskens Marnick
Nijverseelstraat 92
1745 Opwijk
Belgium
Email: elskensmarnick73@gmail.com
Telephone: +32 493 07 10 93
Website: naturalgemsbelgium.com
You may contact us using these details if you have questions about this Privacy Policy, our privacy practices or the processing of your personal data.
WHAT PERSONAL DATA DO WE COLLECT?
The personal data we collect depends on how you interact with our website and services.
Information you provide directly to us may include:
- your name, address, email address and telephone number;
- billing and shipping information;
- information required to create and manage your customer account;
- order and transaction information;
- information relating to payments and payment confirmation;
- products you purchase, view, add to your shopping cart or save for later where such functionality is available;
- information relating to cancellations, returns, exchanges, refunds and store credit where applicable;
- shipping, delivery and tracking information;
- product reviews or other content you choose to submit;
- customer-service enquiries and other communications with us;
- newsletter subscriptions, promotional preferences and marketing consent; and
- any other information you voluntarily provide when using our services.
We may also automatically collect certain technical and usage information when you visit or interact with our website. Depending on the technologies used and your consent choices, this may include:
- your IP address;
- browser and device information;
- operating system;
- network and connection information;
- pages viewed and navigation through the website;
- date, time and duration of visits;
- referring websites or traffic sources;
- interactions with products, shopping features and website content;
- approximate geographic information;
- website performance and error information;
- advertising and campaign interactions;
- conversion information; and
- information collected through cookies, pixels and similar technologies.
We seek to collect and process only personal data that is reasonably necessary for the relevant purpose.
HOW DO WE COLLECT PERSONAL DATA?
We may collect personal data:
- directly from you when you provide information to us;
- automatically when you use our website, subject to applicable cookie and consent requirements;
- from payment, shipping and other service providers involved in completing a transaction or providing a service requested by you;
- from analytics, advertising or marketing services where legally permitted and, where required, after obtaining your consent; and
- from other third parties where they are legally permitted to provide the information to us.
HOW DO WE USE YOUR PERSONAL DATA?
We may process personal data to provide and administer our products and services, fulfil orders, process payments, communicate with customers, provide customer support, operate and secure our website, comply with legal obligations, improve our services and, where legally permitted, conduct marketing, analytics and advertising activities.
The specific purposes and applicable legal bases are described below.
ORDERS AND PURCHASES
When you place an order, we process the personal data necessary to administer and fulfil your purchase.
This may include your name, contact details, billing and shipping addresses, products ordered, transaction information and communications relating to your purchase.
The principal legal basis for this processing is the performance of the contract between you and Natural Gems Belgium or taking steps at your request before entering into a contract.
Certain order and transaction information may also be processed or retained where necessary to comply with accounting, tax, consumer-protection and other legal obligations.
PAYMENTS
Payment-related information is processed where necessary to authorise, execute, confirm and administer your payment.
Natural Gems Belgium may receive information such as payment status, transaction reference, payment method and information required to administer a refund.
Complete payment-card or banking credentials may be collected and processed directly by the relevant payment service provider rather than by Natural Gems Belgium.
Payment processing is principally necessary for performance of the purchase contract and may also be required to comply with financial, accounting, fraud-prevention and other legal obligations.
CUSTOMER ACCOUNTS
When you create or use a Natural Gems Belgium customer account, we process the information necessary to create, maintain, secure and provide your account.
Your account may contain information such as your contact details, addresses, order history, shipment and tracking information and, where applicable, store-credit or other customer-account information.
Where passwordless or email-based authentication is available, information necessary to authenticate you and securely provide access to your account may also be processed.
This processing may be necessary to provide services requested by you and may also be based on our legitimate interest in providing secure and efficient customer-account functionality.
SHIPPING, DELIVERY AND TRACKING
We process personal data necessary to prepare, dispatch, deliver and track your order.
This may include your name, delivery address, contact information and relevant order information.
Necessary information may be disclosed to postal operators, carriers, fulfilment or logistics providers and other parties involved in delivering or tracking your shipment.
For international shipments, information may also be provided to customs authorities or other relevant parties where necessary for customs clearance or compliance with applicable law.
This processing is principally necessary for performance of the purchase contract and, where applicable, compliance with legal obligations.
CANCELLATIONS, RETURNS, EXCHANGES, REFUNDS AND STORE CREDIT
When you request a cancellation, return, exchange or refund, we process the information necessary to assess and administer your request.
This may include order information, communications, payment information, returned-product information and information relating to damaged, incorrect or lost shipments.
Where Natural Gems Belgium Store Credit is available, we may also process information relating to the issue, balance, use, refund and adjustment of that credit.
Processing is carried out where necessary for performance of our contractual obligations, compliance with applicable consumer law and maintenance of appropriate transaction and business records.
CUSTOMER SERVICE AND COMMUNICATIONS
When you contact Natural Gems Belgium through our website, contact form, email, telephone or another communication channel, we process the information you provide to respond to your enquiry and provide customer service.
Depending on the nature of your request, processing may be necessary for performance of a contract, taking steps at your request before entering into a contract, compliance with a legal obligation or our legitimate interest in responding to enquiries and maintaining appropriate customer-service records.
PROMOTIONAL EMAILS AND DIRECT MARKETING
Natural Gems Belgium may use personal data for marketing and promotional purposes, including sending newsletters, product information, promotional offers, educational content, news and other marketing communications.
Where consent is required by applicable law, such communications will only be sent after the appropriate consent has been obtained.
We may process information such as your name, email address, marketing preferences, subscription status and records of consent or withdrawal of consent.
Where permitted by applicable law, we may communicate with existing customers about our own similar products or services, subject to the applicable legal requirements and your right to object.
You can unsubscribe from promotional emails at any time by using the unsubscribe option provided in the communication or by contacting Natural Gems Belgium.
You have the right to object at any time to the processing of your personal data for direct marketing purposes.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
If you unsubscribe from promotional communications, we may retain limited information necessary to record and respect your unsubscribe request.
Transactional and service communications concerning an order, payment, shipment, account, return, refund, security matter or customer-service request are not promotional communications and may still be sent where necessary.
ANALYTICS AND WEBSITE MEASUREMENT
Natural Gems Belgium may use analytics and measurement technologies to understand how visitors use our website, measure website performance and improve our products, content, functionality and customer experience.
Depending on the technologies used and your consent choices, analytics may involve information such as pages viewed, navigation through the website, visit duration, referring sources, browser and device information, approximate geographic information, product interactions, shopping behaviour, technical performance and conversion statistics.
Where analytics technologies require consent under applicable law, they will only be activated after the required consent has been obtained.
You may refuse or withdraw consent through the cookie or privacy settings made available on our website.
Further information concerning analytics cookies and similar technologies is provided in our Cookie Policy and cookie-consent interface.
ADVERTISING, PROMOTIONAL CAMPAIGNS AND CONVERSION MEASUREMENT
Natural Gems Belgium may promote its products, educational content and services through search engines, social media platforms and other advertising channels.
Subject to applicable law and your consent choices, advertising and measurement technologies may be used to determine whether advertisements or promotional campaigns result in website visits, product interactions, enquiries or purchases and to measure campaign performance.
Where applicable, these technologies may process advertising interactions, traffic sources, website activity, conversions, browser or device information and online identifiers.
We may also use advertising technologies for remarketing, audience measurement or personalised advertising where legally permitted.
Advertising, remarketing, personalised advertising and similar tracking technologies that require consent will not be intentionally activated before the required consent has been obtained.
You may refuse or withdraw consent through the cookie or privacy settings available on our website.
Refusing advertising or marketing cookies does not prevent you from using the essential functionality of our website or purchasing products from Natural Gems Belgium.
COOKIES AND SIMILAR TECHNOLOGIES
Like many online stores, Natural Gems Belgium uses cookies and similar technologies.
Strictly necessary technologies may be used to operate essential website functions, maintain shopping-cart and checkout functionality, provide customer-account access, maintain sessions, remember choices necessary to provide requested services and protect the website against security threats or fraud.
Subject to applicable consent requirements, additional cookies or similar technologies may be used for preferences, analytics, website measurement, advertising, campaign measurement, conversion tracking and other non-essential functionality.
Where prior consent is legally required, non-essential cookies and similar technologies will not be intentionally activated before the required consent has been obtained.
You may refuse non-essential cookies and may subsequently change or withdraw your consent through the available cookie settings.
Our separate Cookie Policy provides more detailed information concerning the cookies and similar technologies used on naturalgemsbelgium.com, their purposes and, where applicable, providers and retention periods.
SHOPPING AND WEBSITE INTERACTIONS
We may process information about how you interact with our online store, including products you view, products added to your cart and other shopping interactions.
This information may be necessary to provide shopping functionality requested by you.
Where shopping or browsing information is used for analytics, advertising, personalisation or marketing purposes that require consent, such processing will be subject to the applicable consent requirements.
PRODUCT REVIEWS AND USER-GENERATED CONTENT
Where our website allows customers to submit product reviews or other user-generated content, information you voluntarily publish may become publicly accessible.
You should therefore avoid including personal, confidential or sensitive information in public reviews or other public content.
Information made publicly available by you may be viewed or copied by other users or third parties. Natural Gems Belgium cannot control how third parties use information that you voluntarily make publicly available.
LANGUAGE, COUNTRY AND CURRENCY LOCALISATION
Natural Gems Belgium operates an international and multilingual online store.
We may process information such as your selected language, country, currency and related technical information to provide appropriate language, regional content, prices, currency and shopping functionality.
Where approximate geographic location is derived from an IP address, this information may be processed to provide appropriate regional functionality.
This processing may be necessary to provide functionality requested by you or may be based on our legitimate interest in providing a relevant and usable international shopping experience.
SECURITY AND FRAUD PREVENTION
We may process personal and technical information where necessary to detect, prevent, investigate or respond to fraudulent, illegal, abusive or malicious activity and to protect our website, customers and business.
This may include IP addresses, account information, transaction information, request data, browser or device information and security logs.
Where applicable, this processing is based on our legitimate interest in protecting Natural Gems Belgium, our customers and our services against fraud, abuse, unauthorised access and security threats.
If you use a customer account, you are responsible for protecting your authentication details and access to your email account. If you believe your Natural Gems Belgium account has been compromised, please contact us.
LEGAL OBLIGATIONS AND LEGITIMATE BUSINESS PURPOSES
We may also process personal data where necessary to comply with applicable legal or regulatory obligations, maintain accounting and tax records, establish or defend legal claims, enforce our contractual rights, investigate misuse, protect our services or respond to lawful requests from competent authorities.
The applicable legal basis may be compliance with a legal obligation or our legitimate interests, depending on the circumstances.
LEGAL BASES FOR PROCESSING
Depending on the relevant processing activity, Natural Gems Belgium may rely on one or more of the following legal bases:
Performance of a contract – where processing is necessary to process an order, receive payment, deliver products, administer returns or provide another service requested by you.
Legal obligation – where processing is necessary to comply with obligations imposed by applicable tax, accounting, consumer-protection or other legislation.
Legitimate interests – where processing is necessary for legitimate business purposes such as securing our website and customer accounts, preventing fraud, responding to enquiries, maintaining appropriate business records and ensuring reliable operation of our services, provided those interests are not overridden by your rights and freedoms.
Consent – where you have freely provided specific and informed consent, including for promotional communications, analytics, advertising, cookies or tracking technologies where consent is legally required.
WHO MAY RECEIVE YOUR PERSONAL DATA?
We may disclose personal data to third parties where reasonably necessary to operate our business, fulfil our obligations or provide services requested by you.
Categories of recipients may include:
- payment and financial service providers;
- postal, shipping, fulfilment and logistics providers;
- website hosting, infrastructure and security providers;
- website, e-commerce and technical service providers;
- email and communication service providers;
- authentication and customer-account service providers;
- translation and localisation service providers;
- analytics and measurement providers where permitted;
- advertising and marketing service providers where permitted;
- customer-support service providers;
- accounting, administrative and professional advisers;
- fraud-prevention and security providers;
- customs authorities where required for international shipments;
- courts, regulators and law-enforcement authorities where legally required; and
- other public authorities where disclosure is required by applicable law.
We do not sell your personal data.
Where third parties process personal data on our behalf, they are required to process the information for authorised purposes and in accordance with applicable data-protection requirements.
THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to websites, social media platforms or other online services operated by third parties.
When you follow a link to a third-party website or service, its own privacy policy and terms apply to the information it collects and processes.
Natural Gems Belgium does not control and is not responsible for the privacy, security or data-processing practices of independent third-party websites or services.
We recommend reviewing the applicable privacy information before providing personal data to an external website or service.
INTERNATIONAL DATA TRANSFERS
Some service providers or recipients used in connection with our website and services may process personal data or make it accessible outside Belgium or outside the European Economic Area.
Where personal data is transferred outside the European Economic Area and the GDPR requires safeguards, Natural Gems Belgium will rely on an applicable lawful transfer mechanism.
Depending on the destination and recipient, this may include an adequacy decision adopted by the European Commission, appropriate contractual safeguards such as Standard Contractual Clauses or another legally recognised transfer mechanism.
Additional safeguards may be implemented where appropriate.
You may contact Natural Gems Belgium for further information concerning safeguards applicable to relevant international transfers.
HOW LONG DO WE KEEP PERSONAL DATA?
Natural Gems Belgium retains personal data only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable contractual, accounting, tax, consumer-protection, legal and security requirements.
Different categories of personal data may therefore have different retention periods.
Order, payment, transaction and accounting information may be retained for the period required under applicable Belgian accounting, tax and commercial legislation.
Customer-account information may be retained while the account remains active and thereafter where reasonably necessary for legal, contractual, security or administrative purposes.
Customer-service communications may be retained for as long as reasonably necessary to administer an enquiry, document the customer relationship, resolve disputes or comply with legal obligations.
Marketing information may be retained for as long as necessary for the relevant marketing purpose or until consent is withdrawn or an objection is made, subject to retaining limited information where necessary to demonstrate compliance and respect an unsubscribe request.
Analytics, advertising and cookie-related information is retained according to the relevant technology, purpose and consent settings. More specific information concerning cookie durations is provided in our Cookie Policy.
Security and technical records may be retained for periods reasonably necessary to detect, investigate and prevent fraud, abuse or security incidents.
When personal data is no longer required, it will be deleted, anonymised or otherwise handled in accordance with applicable legal requirements.
HOW DO WE PROTECT YOUR PERSONAL DATA?
Natural Gems Belgium uses appropriate technical and organisational measures intended to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access or other misuse.
Measures may include secure website infrastructure, encrypted connections, authentication and access controls, backups, security monitoring and restricting access to personal data to persons or service providers who require it for legitimate purposes.
No method of transmission or storage on the internet can guarantee absolute security. We nevertheless take reasonable measures appropriate to the nature of the information and associated risks.
AUTOMATED DECISION-MAKING AND PROFILING
Natural Gems Belgium does not currently make decisions producing legal effects or similarly significant effects on customers solely through automated processing within the meaning of Article 22 of the GDPR.
Certain website security, fraud-prevention, analytics, advertising or marketing technologies may use automated processing to support their functionality.
Where profiling for advertising or marketing purposes requires consent, it will only be used in accordance with applicable consent requirements.
If Natural Gems Belgium introduces automated decision-making producing legal or similarly significant effects and subject to specific GDPR requirements, the required information will be provided.
YOUR DATA PROTECTION RIGHTS
Subject to the conditions and limitations established by the GDPR and other applicable law, you may have the right to:
- obtain confirmation as to whether Natural Gems Belgium processes your personal data and request access to that data;
- request correction of inaccurate or incomplete personal data;
- request deletion of personal data where the legal requirements for erasure are satisfied;
- request restriction of processing in applicable circumstances;
- object to processing based on legitimate interests in applicable circumstances;
- object at any time to the processing of your personal data for direct marketing purposes;
- receive certain personal data in a structured, commonly used and machine-readable format and request data portability where applicable;
- withdraw consent at any time where processing is based on consent; and
- lodge a complaint with a competent data protection supervisory authority.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
These rights are not absolute in every circumstance. Natural Gems Belgium may, for example, be legally required to retain certain transaction, accounting or tax information even after a request for deletion.
HOW TO EXERCISE YOUR RIGHTS
To exercise a data-protection right or ask a question concerning your personal data, please contact:
Natural Gems Belgium
Elskens Marnick
Nijverseelstraat 92
1745 Opwijk
Belgium
Email: elskensmarnick73@gmail.com
Telephone: +32 493 07 10 93
We may request information reasonably necessary to verify your identity before fulfilling a request where appropriate.
We will respond to requests in accordance with the requirements and time limits established by applicable data-protection law.
COMPLAINTS
If you have a concern about how Natural Gems Belgium processes your personal data, you may contact us using the details above.
You also have the right to lodge a complaint with the competent data protection supervisory authority.
For Natural Gems Belgium in Belgium, the competent supervisory authority is:
Belgian Data Protection Authority
Rue de la Presse 35
1000 Brussels
Belgium
You are not required to contact Natural Gems Belgium before exercising your right to lodge a complaint with a competent supervisory authority.
CHILDREN’S PERSONAL DATA
Our online store is not specifically directed at children and Natural Gems Belgium does not knowingly seek to collect personal data from children in circumstances where parental or guardian consent would be required under applicable law.
If we become aware that personal data has been collected in circumstances where legally required consent was not obtained, we will take appropriate steps in accordance with applicable law.
CHANGES TO THIS PRIVACY POLICY
Natural Gems Belgium may update this Privacy Policy from time to time to reflect changes to our website, services, processing activities, business practices or applicable legal and regulatory requirements.
When this Privacy Policy is materially updated, the revised version will be published on naturalgemsbelgium.com and the “Last updated” date will be changed where appropriate.
CONTACT
If you have questions about this Privacy Policy, our privacy practices or your personal data, or if you wish to exercise any of your data-protection rights, please contact:
Natural Gems Belgium
Elskens Marnick
Nijverseelstraat 92
1745 Opwijk
Belgium
Email: elskensmarnick73@gmail.com
Telephone: +32 493 07 10 93
Website: naturalgemsbelgium.com
